Independent culture newsletter
View other formats and editions. Synopsis Author. Visit the Aminatta Forna author page. Added to basket. Find Me. Andre Aciman. Middle England. Jonathan Coe. The Cockroach. Ian McEwan. The Familiars. Stacey Halls. Nine Perfect Strangers.
- Can You Make The World Happier? | Positive Leadership | Michelle McQuaid.
- Happiness Key (Happiness Key, #1) by Emilie Richards.
- Sylvia Pankhurst: Suffragette, Socialist and Scourge of Empire (Revolutionary Lives).
- Gettysburg Glimpses: True Stories from the Battlefield;
- La auténtica historia de Las minas del rey Salomón (Spanish Edition);
Liane Moriarty. The Starless Sea. Erin Morgenstern.
18 Best Books on Happiness: How to Live a Happy Life Full of Joy
Girl, Woman, Other. Bernardine Evaristo. Once Upon a River. Diane Setterfield. Kate Atkinson. The Testaments. Margaret Atwood. Normal People. Sally Rooney. Paris Echo. Sebastian Faulks. Philip Pullman. The Sun Sister.
Lucinda Riley. Agent Running in the Field. The Man Who Didn't Call. Rosie Walsh. Hardback edition. Emine at Bromley. Comment 0. Your review has been submitted successfully. Not registered? Make these hiring mistakes, and you are bound to wake up one morning realizing that you no longer enjoy your workplace and the people in it. They were just looking to make a lot of money and retire. Short-term sacrifices to protect company culture and stick to core values are a long-term benefit.
A Study of Bertrand Russell’s The Conquest of Happiness
The success of your company is closely tied to your culture, so focus on creating one that you believe in The culture of a company is one of its most important characteristics. Your culture is your brand, your employees are your brand ambassadors. So make it a point that each new hire joins the team for more than the skills and experience listed on their CV. Only hire people you would happily go out for drinks with. Connectedness, and feeling like part of a tribe makes people happy and creates a sense of fulfillment. Both are strong motivators.
When a group of people feels connected, like a family, there is a strong sense of obligation to the whole team, to work harder and treat each other better. However, simply feeling connected is not enough.
Your team should also have a shared purpose and shared passions. Hire only people who emulate, live, and breathe your core values. Company culture is even more important than customer service, because if the culture is right, great customer service will naturally develop from it. For Tony Hsieh, the process of finding a great culture involved much trial and error, but mainly boiled down to spending time together as a team outside the office.
When the entire Zappos team moved to Las Vegas together, it forced them to rely on each other and grow closer. To build a great company, you have to pursue growth and learning. Continual growth should be a goal for your overall business and for all the people that are part of it. Create a culture that fosters both personal and professional development. Build an office library, offer classes for developing new skills. Employees should feel like their work is part of a greater purpose, and that learning and growth are not only allowed, but appreciated. It benefits your business to constantly present all employees with new challenges and opportunities to grow.
The Zappos team has a goal of helping employees unlock their potential by constantly taking on new challenges. The overall business is constantly facing new challenges, so it benefits both them and the company if employees are taking on new responsibilities and developing new skills to tackle whatever issues Zappos faces. They learned that the best expertise someone could bring to the team is an ability to learn, grow, and adapt, and they aim to give employees the freedom to pursue new challenges as they feel ready to take them on.
One Zappos employee, inspired by her freedom within the company to propose new ideas and go after more challenging projects when she felt ready, became so confident that she started speaking about Zappos at conferences. And the growth carried over to her personal life as well, inspiring her to pursue more reading and a healthier lifestyle. Essentially, a happier, more fulfilled life! Choose one thing you want your organization to be the best at and focus on that thing Having one thing your company aims to be the best at is helpful because it allows you to focus and specialize, and thus become really great at something rather than being merely adequate or good at several things.
Tony and the Zappos team decided that customer satisfaction and creating a WOW experience for their customers was the one thing they wanted to become great at. They wanted to focus on extraordinary customer service, and on delivering happiness to people through great service. Happy employees will be passionate about their jobs and make customers happy through great service.
A radical way that Zappos stuck to their commitment to extraordinary customer service was by moving headquarters to Las Vegas, where they wanted to build their customer support call center. It was their way of making customer support their utmost priority, as an entire team. Attempting to create buzz around your brand is counterproductive when you could just be putting your effort into doing what you do best. Instead of stressing over how to get media attention, focus on delivering a great customer experience and service.
The rest will follow, and your buzz will self generate. The goal of your customer service should be to create positive emotional associations with your brand.
Every interaction with your customers is an opportunity to further your brand. Great customer service builds your brand and drives word of mouth advertising. Let loyal customers do your marketing for you. Word of mouth is a powerful thing. Press will follow. Zappos has developed a following thanks to great customer service interactions over the phone, in particular.
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